Offline to Online with Tostitos

We met with Frito Lay, Tostitos' parent company to understand their need. The project came to be an offline to online engagment campaign for Cinco de Mayo. Tostitos partnered with Lyft to offer a $10 ride coupon code redeemable by scanning the Messenger code on the Tostitos chips bag.

  • February 2018
    Brainstorming on the way to engage.
    We met with Tostitos to understand their customers and goals. After defining the customer experience together, we dug deeper to understand their APIs integration and data structure.
  • May 2018
    Messenger launch.
    The Tostitos Cinco de Mayo campaign launches on Messenger.
  • May 2018
    High conversion rate.
    Tostitos saw a 97% conversion rate on their Messenger experience.